Hi! It is hard for me to believe it has been already 5 years since I cashed in my retirement savings to start the Melt® business, working three jobs and figuring out the food industry on the side. I had no prior experience in the food industry (or business!), with my education and professional experience in fluvial geomorphology (sub-discipline of geology in river processes). My husband and I packed everything to move from Seattle, WA to Hailey, ID with a dream of a better life. I feel very lucky to live in the Rocky Mountains of Idaho, mountain biking and skiing as much as time allows. Have you ever thought of starting a business? If so, I can understand your trepidation: startup takes an abundance of courage, tenacity, and willingness to grow on a personal level. While the learning curve seems at times infinite, here are a few tips I have learned along the way:

It is critically important to use challenges and obstacles as opportunities for finding better solutions and outcomes. This pulls your attention and energy in the most productive direction and if you don’t, then you miss out on better solutions and outcomes.

It takes a village to build a business; take a moment to express your gratitude and appreciation for your village.

If your product is an authentic expression of who you are and solves a genuine need in an innovative way, that grounding will see you through the nay-sayers. If the product truly works for you by solving a problem that is unaddressed in the marketplace, then it probably works for a lot of people.

Coachability is critical for attracting the mentors and connections you need to move forward.

How much money do you need to raise? Triple that number and you may be closer to reality.

Your management team is the most important part of your business – with an outstanding team, any problem or challenge is potentially overcome. Without it you will eventually fail.

The book I wish I read before starting this business: “Eating the Big Fish” by Adam Morgan.

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