A very important advertising campaign called Only Organic has recently been launched by Organic Voices, a non-profit backed by some of the biggest names in the industry including Stonyfield, Nature’s Path, Annie’s and many others.

While educated organic consumers will watch this video and get a laugh, the reality is this is no laughing matter.


“Natural” is an almost meaningless term and is the most abused marketing term in the food world. Consumers have been unfairly manipulated for many years.

The FDA does not object to literally hundreds of chemicals, persistent pesticides, growth hormones, antibiotic residues, and Genetically Modified Organisms (GMOs) when labeling foods as “natural”, “all natural”, and “100% natural” – and they can be very heavily processed. Using the terms “natural”, “all natural”, and “100% natural” increases purchasing intent and confuses people into believing these products are as healthy as organic.

Millions of people are fooled by the “natural” claim; “natural” doesn’t mean natural. Only Organic means no GMOs, no toxic pesticides, no growth hormones or antibiotics, and regulated processing techniques. People deserve to know the truth about their food.

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